CM – Leader of Revenue Enablement

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      My name is Chris MacDonald

      About me

      Helping organizations turn change into clarity.

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      Let’s work together

      I’m available at:

      chrismacdonald31@gmail.com

      (437) 928-5974

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      I’m Chris, a strategic leader who specializes in driving transformational change that accelerates growth, streamlines operations, and builds high-performing teams. I bring a practical, results-focused approach to simplifying complexity by designing scalable systems and processes that improve accountability, increase adoption, and deliver measurable business impact. From leading global teams responsible for $500MM in revenue to redefining go-to-market strategies for startups, I’ve helped organizations achieve meaningful outcomes, including 68% revenue growth, a 199% increase in average order value, and a 35% improvement in client retention. My focus is on creating sustainable success by reducing operational friction, aligning cross-functional teams, optimizing sales strategy, and building cultures where people are empowered to perform at their best.
      Interested in working together? Reach out to discuss your organization’s goals, challenges, and opportunities. Let’s start the conversation.
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      Top skills

      • Change Management

      • Leadership Development

      • Executive Management

      • Attention to Detail

      • Consultative Selling

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      Values

      • Accountability

      • Empowerment

      • Efficiency

      • Sustainable Growth

      • Transformational Change

      Experience

      Informa Markets – Director, Sales Optimization 

      Aug 2023 – Present

      In this high-visibility role, I collaborate with leaders across sales, operations, finance, and marketing to implement quotas, performance management systems, leadership development programs, and new tools that drive efficiency and revenue growth.

      Informa Markets – Director, Sales Enablement

      May 2022 – Aug 2023

      I developed the GTM strategy for Informa’s startup division, Qualifi, transitioning sales from transactional contracts to subscription-based SaaS offerings. By aligning executive leadership and refining product, marketing, and sales workflows, I delivered a seamless customer experience that resulted in a 68% revenue increase, a 199% rise in Average Order Value, a 500% extension in contract length, and a 35% boost in client retention.

      Metroland Media Group – Sales Enablement & CRM Integration Specialist

      Mar 2016 – Apr 2022

      I was nominated for a high-impact change management role to configure and integrate Salesforce nationally across 14 siloed business units. By aligning executive aspirations, sales leaders’ forecasting needs, and reps’ daily workflows, I successfully drove 100% adoption of Salesforce.

      Education

      Sales Enablement Collective

      SEC Masters

      Apr 2023 – Jun 2023

      Completed focused training in adult education and enablement, strengthening my expertise in sales enablement strategies, leadership development, and organizational transformation while advancing practical skills that drive measurable business growth.

      Bachelor of Commerce, Human Resources

      University of Guelph

      2004 – 2008

      I majored in Human Resources with emphasis on training, development, organizational management, communication, and leadership foundations, while actively competing on the Varsity Basketball Team (2004) and Varsity Ultimate Frisbee Team (2006–2007).

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